Bertram gawronski biography sample
Biography sample for work...
Bertram Gawronski
Institution
University of Texas at Austin
Current Position
Professor of Psychology
Highest Degree
Ph.D.
Bertram gawronski biography sample
in Psychology from Humboldt University Berlin, Germany,
Online Media
How Do People Make Evaluative Judgments?
A substantial body of research in my lab has investigated the processes underlying evaluations of objects, individuals, groups, and social issues.
This work has been guided by the associative-propositional evaluation (APE) model, a dual-process theory that distinguishes between the activation of associations in memory and the validation of propositional information implied by activated associations (Gawronski & Bodenhausen, , ).
The APE model has been instrumental in providing deeper insights into the determinants of spontaneous and deliberate evaluations, as captured by implicit and explicit measures. Expanding on this research, a related line of work has investigated the processes and represent